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Zhiyu Lin

Zhiyu Lin

Ph.D. Student in Communication Arts and Sciences

Education

B.A., Xi'an International Studies University, 2020
M.A., Sungkyunkwan University, 2023
Ph.D., Penn State University, 2027

Professional Bio

Zhiyu is a communication researcher who studies the psychological mechanisms underlying audiences’ varying reactions to media campaign messages, and how media effects vary depending on media message designs and idiosyncratic traits of each audience member.