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CAS 551 – Persuasion

Students Teaching Students

In coordination with an undergraduate-run organization called Students Teaching Students, CAS department faculty members mentor exemplary students who develop and teach 1-credit courses on a variety of subjects that advance expertise in communication and its role in public life. This semester, Associate Teaching Professor Lori Bedell is supporting undergraduates Kara Miller (who was in Lori’s RCL course a few years back) and Jess Strait as they teach a course titled “Period Talk: The Impact of Stigma on the Menstrual Equity Movement.”
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CAS 551 – Persuasion

Theoretical Perspectives on Message Design and Behavior Change

CAS551 is a graduate level survey of classic and contemporary thinking on persuasive communication. The overarching goal of the course is to impart an understanding of the major issues and concerns in one of the oldest and most extensive literatures in social science. Students should leave the course with a broad understanding of the content and contours of the field as well as a set of strong empirical generalizations.

Course Objectives

  1. To provide an historically-grounded understanding of key concepts and theories of persuasion.
  2. To gain practice in the analysis of theories and the use of data to form empirical generalizations.
  3. To prepare students to implement persuasion concepts and measures in their own research.