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CAS 220 – Persuasion

Students Teaching Students

In coordination with an undergraduate-run organization called Students Teaching Students, CAS department faculty members mentor exemplary students who develop and teach 1-credit courses on a variety of subjects that advance expertise in communication and its role in public life. This semester, Associate Teaching Professor Lori Bedell is supporting undergraduates Kara Miller (who was in Lori’s RCL course a few years back) and Jess Strait as they teach a course titled “Period Talk: The Impact of Stigma on the Menstrual Equity Movement.”
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CAS 220 – Persuasion

The course aims to impart knowledge of scientific theories of persuasion by engaging students in the design and execution of a persuasion campaign. The applied component of the course involves (a) selecting a consequential issue, (b) evaluating the extent to which that issue might be amenable to solution via persuasion, (c) learning how members of the target audience view the issue via formative research, (d) designing theoretically-informed messages adapted to the target audience, (e) implementing a campaign that utilizes multiple messages in multiple modalities, and (f) evaluating the impact of the campaign. Classic and contemporary concepts of persuasion science are brought to bear on each stage of this sequence.