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The Sage Handbook of Persuasion: Developments in Theory and Practice

The 2nd edition of the persuasion handbook provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topic standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.
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Dillard, J. P. & Shen, L. (2013) (Eds). The Sage handbook of persuasion: Developments in theory and practice (2nd ed.). Thousand Oaks, CA: Sage.
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