Critique or engage in public communication through effective message design and analysis, persuasion, and argumentation. This pathway leads to professions that involve oral or written persuasion (e.g., sales, marketing, media, management, politics, or law). Return to Menu
Sample courses:
- CAS 201: (GH) Rhetorical Theory (3)
- Communication analysis using rhetorical theories of contemporary and earlier scholars; implications for social interaction.
- CAS 415: Rhetoric of Film and Television
(3)
- Rhetorical analysis of how film and television reflect and influence society, with critiques of both fictional and documentary examples.
- Prerequisite: CAS 100 or COMM 150.
- CAS 420: Systems and Theories of Rhetoric
Theory (3)
- Comparison of major ancient, eighteenth-century, and contemporary rhetorical theories; influence of intellectual and socio-political environment on rhetorical theory.
- Prerequisite: CAS 201.
- CAS 422: (DF)(AAA S) Contemporary African
American Communication (3)
- Focused study of relationships of African Americans' culture and world view to their systems of rhetoric/communication.
- Prerequisite: CAS 100.
- CAS 426W: Communication Ethics (3)
- Ethical issues in public and private communication; role of communication in expressing and realizing individual and social values.
- Prerequisite: CAS 100.
- CAS 475: Studies in Public Address (3)
- Methods for analyzing persuasive techniques in the messages of political, professional, business, and other special interest groups.
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