The amount of time spent at a site over a given time period.

Information:

Stickiness is often measured in the average minutes per month visitors spend at a site or network. Sometimes stickiness is measured in terms of page views.

When defined as minutes per month, site stickiness is a function of number of visits (repeat usage) and time spent per visit (session stickiness).

The most common stickiness approaches are:

* Providing content that the user really wants
* Allowing the user to personalize the site (Yahoo, Excite, and MSN Network, for example)
* Building online communities in which users post information or form discussion groups (Yahoo, Geocities)
* Inviting user feedback in response to columnists (ZDNet)
* Adding games to the site (Yahoo)
* Using extensive hypertext cross-references to other parts of the site (whatis.com and many others)

Creating Sticky Sites

http://www.comportone.com/getparent.html?cpo/business/eccles/sticky.htm,cpo/navi1.htm

30 second test

http://www.covenantdesigns.com/web/30second.html

Sites:

http://www.stickywebworks.com/